SME Growth stories with your Sales Teams.

Shree Shivam Attires Pvt Ltd is India’s leading multi-brand clothing store outlet keeping a wide range of exclusive designer wedding wear collection, stylish and ethnic western clothes. (Source:
Our intervention with Shree Shivam started in 2016 when they opened their new store in Nagpur in addition to their existing stores in Raipur and Durg. Our focus was on Learning and Development of the sales team at their sales counters. The concept of “Exit poll” for outgoing footfalls was introduced by us in their store with a great deal of success in understanding consumer insights.The importance of BTL activities as a marketing tool, the co-creation of storytelling as a mode to show sarees to would be brides were some of the highlights while mentoring Shri Harish Mantri, a core Board member of Shree Shivam Group.


Brief Case Detail

Client Name Shree Shivam Attire Pvt Ltd

Location Nagpur

Started 2016

Completed 2019

Customer Satisfaction Index Very Good

Category SME Growth

The areas of positive contribution towards growth of Shree Shivam are as follows:

  • Sales KI Jaat (The DNA of Sales) installed in the sales team
  • Sales Ki Vidhi( Sales Process) co-created and implemented
  • Sales Ki Niti (Sales Strategy) was discussed and the initiative of BTL activities was taken up
  • Sales Ke Rishte (CRM) - CRM software vetted and proposed for implementation
  • Sales Karmas were defined and empowered to the sales team