Case 01
Task:
New Customer Acquisition by Liability Section in Emerging Markets of India
Action:
The pain point of SME and MSME in Emerging markets was identified as Succession Planning in Family Managed Businesses
Management Theater titled “Kissa Kursi Ka '' was enacted in the Nukkad Natak format. The topic delved with live challenges of Succession planning in Family Managed businesses
Result
Thunderous response in 38 cities (emerging markets identified by ICICI Bank) leading to new business acquisitions
New footprint of customers acquired in Varanasi, Goa, Indore, Kashipur, Nagpur, Pune, Noida, Guwahati, Raipur, Hyderabad, Faridabad, Jalandhar, Udaipur, Dehradun, Kanpur, Vadodara, Chandigarh, Sonipat, Jodhpur, Ludhiana, Kolhapur, Jaipur, Bengaluru, Mumbai, Ahmedabad