WinMagic Toys is in the business of creating & spreading happiness, pride, and oneness amongst kids and families!
WinMagic Toys are brand custodians for some of the globally known toy brands and have a varied portfolio of own Toy brands that are Made in India. It makes available and manufactures a veritable portfolio of world-class brands of toys, games & kids merchandise at offline and online retail stores, from where consumers can choose to buy.
Winmagic continues to market over 45 toy brands across SAARC nations and are now creating a portfolio of Make-in-India toy brands that aim to put India on a global map as one of the world-class toy manufacturing country.
Client Name Mr Mukesh Jagwani, Managing Director, Winmagic Toys
Location Mumbai, Goa, Coimbatore, Gurgaon, New Delhi, Kolkata, Bengaluru
Started 2016
Completed 2020
Customer Satisfaction Index Excellent
Category Corporate Sales Training
Winmagic Toys markets its products through Modern Retail Trade and General Trade. While the market share of Winmagic Toys in MRT was good, it was struggling with its market share in General Trade. A series of intervention was done with GT team as well as the Channel partners of Winmagic toys across the country with appreciable results.
The team was engaged with the following modules
The Channel Partner meet held at Gurgaon helped the company understand the importance of establishing a connect with the channel partners and motivating them to become active part of the sales process.
