Corporate Sales Training for your Sales Teams.

UltraTech Cement Limited is an Indian cement company based in Mumbai, and a part of Aditya Birla Group. UltraTech is the largest manufacturer of grey cement, ready-mix concrete and white cement in India with an installed capacity of 116.75 million tonnes per annum. Wikipedia
The Chattisgarh HR team of Ultratech Cements sought a Learning and Development intervention by Mr. Sanjay Singh to empower the Distributors of Chattisgarh working under the Channel of Distribution mode of selling.

Brief Case Detail

Client Name Mr Vishal Chadha, Regional Head, Marketing, Chattisgarh

Location Raipur, Raigad, Jagdalpur and Ambikapur

Started 2018

Completed 2018

Customer satisfaction Index Very Good

Category Corporate Sales Training

The distributors of Ultra Tech Cement across Chhattisgarh underwent a L&D intervention with the following learning outcomes.

  • Market Penetration reduces selling cost per unit and hence increases profitability
  • Alternate Trade Channels must be discovered as per Market Sensing through an outreach program
  • The importance of understanding about the digital presence on Internet
  • The concept of Life Time Value of customers and hence the need for following CRM best practices
  • The best practices in footfall management will lead to customer loyalty , customer retention and a better Life Time Value realisation
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