Density of Customers decides Cost of Acquisition.
Density mapping of customers
New Customers in Same Markets
New Customers in Different Markets
Alternate Trade Channels increases Penetration
ATC (Alternate Trade Channels) are market counters which are not conventionally sold to directly by competing products in the past. For example, if a biscuit manufacturer approaches a hospital for selling biscuits in addition to the regular trade channel, we will call it ATC.