Your Positioning decides the race that your product is into.
Our audit of market will conduct a micro market segmentation on customers and break the same up into influencers, aggregators and consumers.
Competitive Frame of Reference
In order to arrive at the correct market positioning on behalf of our clients, we need to audit the market for understanding the competitive frame of reference in terms of Substitutes and Competitors.
Point of difference
The economics, emotional and functional positions taken by competitors in the market needs to be audited to find out niches , if any. This gives a razor sharp edge to the market positioning prepared for our clients.