Customer Loyalty is a yardstick which cannot be taken for granted by the seller. For all those customers who regularly buy their product from you, it is important to plot their cycles as follows:
Let us assume that ABC buys every month from you on 3rd and 19th of the month whereas Customer EFG buys on 7th and 23rd of the month.
The following could happen:
Preponed cycles :
This means that the consumption of the customer is on the rise and the seller should activate his sales system to find this and cater to the same.
Postponed cycles :
This means that the consumption of the customer is on the decline or the customer has chosen to share your counter share with some other supplier. You must activate your sales system in either case.
This means that the customer may stop buying from you in near future.
Marketers who track the customer buying cycle in a scientific process by using a CRM software do well to sustain to customer loyalty otherwise there is no customer loyalty which is permanent. Don’t take your customers for granted. They will not care about you if you don’t care about them.