Folks, today I want to introduce you to the spirit of SALES as is ensconced in the acronym “SALES” itself.
S So you have a need!
A And it’s intense!
L Loaded with desire to fulfill your need?
E Essential is slowly becoming “Vital” in your mind.
S Sure I can help you.
Do customers have a need?
Very seldom customers have any need. Normally they have desires which they motivate themselves to call a need at the time of purchase.
Does the need of a customer become intense at the time of purchase?
What is the syndrome of customer having a desire to fulfill his need?
How does an “essential desire” become a “vital need” for a customer?
Does this mean that the role of a salesperson is just to help the customer who is desperately trying to convert his intense desire into a need?
So next time, you go out to sell, remember the acronym called S.A.L.E.S.! Happy Selling!