The RFV Factor in Sales

RFV is an acronym for Recency, Frequency and Value. When we design marketing campaigns, we have to customise these campaigns to specific target groups for best results rather than running a general campaign for all customers. RFV tool when used judiciously helps us arrive at the following combinations: What is the Frequency(F) of customers whose…

Sales Funnel Management

When you do mass contact program, the contacts thus made, behaves like a funnel. Through effective storytelling, you meet members of your target group and make them aware of your product or service. Some of the aware customers develop interest in your product or service and we call such people as Leads.   The journey…