Sales is always a probability of meeting the “right person” at the “right time” with the “right offering”.
Does this mean that “Selling Skills” is a misnomer?
Of course not.
Selling skills is required on the probable subset of prospects who are ready to talk to you and listen to your sales story. If it is a matter of probability,
How does one increase sales in a given ecosystem?
By maximizing the no of relevant sales calls every day.