Perception is real. Positions are final.
Positioning is about finding a niche in the customer’s perceptual mind and filling it with one thing that sticks. This is the biggest challenge for any marketer as this exercise is backed up by lot of relevant market research and study of market metrics and market intelligence in a given domain of business.
At SCIPL, we look at competition in the following triangle to arrive at the desired positioning for our clients products and services.