Commitment to customers must be upheld by salespersons, come what may.

— Sanjay Singh

You launch a rocket by giving it an escape velocity!

New Product launch is preceded by a lot of structured planning and followed up with a structured path towards success. There is a need to take a lot of decisions along the way because of the dynamic nature of the market and the surprise elements thrown by competitors in their bid to retain their existing market share.

  • Market Feasibility
  • Market worthiness
  • Market Share Analysis
  • Product readiness
  • 6P’s of marketing
  • Market Strategy
  • Marketing Communication
  • Test marketing
  • Core Team and their empowerment
  • The launch quarter
  • Designing and implementing schemes and offers
  • Monitor, Maintain and Measure Sales Metrics
  • Management Information Systems(MIS)
  • Managing the PLC Curve profitably
  • Fighting market competition

At SCIPL, we assist our clients in new product launches.

When you’re getting ready to launch into space, you’re sitting on a big explosion waiting to happen.

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