Customer will negotiate with you till you make him realise that you have reached rock bottom.
You launch a rocket by giving it an escape velocity!
New Product launch is preceded by a lot of structured planning and followed up with a structured path towards success. There is a need to take a lot of decisions along the way because of the dynamic nature of the market and the surprise elements thrown by competitors in their bid to retain their existing market share.
- Market Feasibility
- Market worthiness
- Market Share Analysis
- Product readiness
- 6Pâ€™s of marketing
- Market Strategy
- Marketing Communication
- Test marketing
- Core Team and their empowerment
- The launch quarter
- Designing and implementing schemes and offers
- Monitor, Maintain and Measure Sales Metrics
- Management Information Systems(MIS)
- Managing the PLC Curve profitably
- Fighting market competition
At SCIPL, we assist our clients in new product launches.
When you’re getting ready to launch into space, you’re sitting on a big explosion waiting to happen.