Like any other romance, once the mystery of knowing each other better ceases to become a challenge the real work of relationship management starts. In KAM, since the order closing cycles are normally very long and cumbersome it is logical to romance with the customer and keep him/her in good humor.
Romancing In KAM
You can expect the following key learning from this program:
- What if the customer does not show willingness to participate in the process of “romancing”?
- Once a customer is engaged in KAM, what should the sales manager do to ensure that love quotient never comes down?
- What is the structured process of romancing with the customers?
- How does romancing with the customer lead to a longer value of the brand?