MIS in KAM
You can expect the following key learning from this program:
- How does one monitor the sales dashboard in KAM?
- What and how do MIS help in tracking key accounts?
- When accounts are handed over from one KAM to another, what is the MIS that is exchanged?
- MIS often leads to more sales. Does this hold true for KAM? How?
- How do we ensure that MIS is being maintained in KAM?
- Give specific examples where use of technology is made to leverage MIS in a KAM?
- What is the relationship between MIS and Reference Selling in Key Account Management?