10) Services - learning & development - Sales - Account Management - C R M

Customer Relationship Management

CRM is very relevant in the context of KAM.Who? Where? What? When? How much? Why? These are some of the most common queries encountered in the background of CRM for Key Account Manager. A robust CRM in the background ensures a higher degree

You can expect the following key learning from this program:
  • What is the standard practice followed by a KAM for building positive relationships?
  • How does “managed relationships” lead to more sales in KAM?
  • What are the elements to be managed for a customer in KAM?
  • Discuss some live case studies of CRM in Key accounts.
  • How can you reap the benefits of CRM in your business?