Discovering Channel of Distribution
Channel of Distribution is the preferred mode of selling goods when they are fast moving, retail and consumer goods in type. Sale revolves more around distribution and less around the process of selling. Penetration is the key word in this form of selling.
One can expect the following key deliverables from this program:
- What is the chain in a typical channel of distribution (COD)?
- When and why does one follow the COD mode of selling?
- What is the various level of selling in COD?
- What are the advantages and disadvantages of COD?
- What are the role and responsibilities of a Channel Sales Manager?
- What is the expectation matrix of a brand from a Channel Sales Manager?
- What is the growth matrix for a sales manager in COD?
A brand for a company is like a reputation for a person
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