Channel Strategy

Channel Strategy

Distributor business strategy would be a function of competition analysis, consumer behavior, management alignment of business goals and viability assessment of the distributor and alternate distributors in the market.
Retail Channels can be classified into A, B and C categories. Each category of channel needs a different kind of strategy.

One can expect the following key deliverables from this program:

  • What are the sources of information on distribution metrics?
  • What are the different kinds of strategy for a distributor to progress?
  • How does one activate an “A” category channel to think more about your business?
  • How does one deal with a “B” category channel to promote business growth?
  • How does one assist a “C” category channel to gradually become a “B” category channel partner?

A brand for a company is like a reputation for a person

You gotta run more than brand, please contact us.