The Channel of Distribution is used for selling a product when the usage of the product is well known to the market and there is no need to explain any new concept behind the product.
The job of the marketer is now to ensure omnipresence of the product in all the desired markets and ensure that the last leg retailer has vested reasons to sell your product.
This will come out of Visual Mechandising, POP Display, Counter boy’s training, Dealers empowerment to fight competition and lucratie schemes and offers to guide the dealer to pro actively sell your product in preference to the competition.
The conveyer belt system ensures that any product kept on it is towed away to its destination. If you want your COD to work like a conveyer belt , please call us on 9970506000 or click here.