Knowing how to give exceptional customer service is one of the keys to growing and sustaining a business.

Our customer service training programs and seminars can do everything from helping your organization to establish a service strategy and behavioral standards to teaching your receptionists and other front-line employees how to effectively answer the phone.

Our course facilitators are seasoned speakers, authors, and consultants with extensive experience in customer experience consulting and customer service training.

They have worked with businesses, government groups, associations, and educational institutions of all shapes and sizes in industries such as healthcare, hospitality, automotive services, retail, insurance, banking, oil and gas, and pharmaceuticals.

All of our customer service workshops can be facilitated as described in the program overviews or tailored to address goals and objectives specific to your group.

We worked for reducing the SR levels in Airtel by 27% in 2007 – 2008 and in Tata Teleservices by 18% in 2008-2009.

The Engineering team of Powergrid Corporation Ltd, Govt of India, commended us for training on CRM initiatives.

Luk Plastcon Ltd successfully engaged us in 2014 for capsulating the Customer Satisfaction Index for “Enfresh” brand.

The Consumer Electronics Division of Godrej & Boyce used our services for empowering their canvassers on better Customer Service Management across their branches in India since 2010.

Customer Centricity

  • Internal and External Customers
  • Values, Culture, Behaviour and Other Metrics around Customer
  • The journey of Customer Centricity
  • Needs of a customer – To be Heard, To be Understood, To Matter, To be Emancipated
  • Levels of Customer Centricity – Focused, Driven, Engaged, Inspired
  • Customer Life Cycle
  • Silos of Customer Experience – Attract, Acquire, Engage, Grow, Retain
  • Revenue vs Effort in CLC(Customer Life Cycle)
  • Customer Centricity Metrics

Customer Service


  • Role and Responsibility- Connecting the dots
  • Moments of Truth(MOT) – Zero, First and Second, Ultimate, 360 degree MOT Map
  • Why Customer Service is so important?
  • Goals of Customer Service
  • 5P’s of Service Marketing – Promise, People, Process, Performance, Partner recognition
  • Stages of Customer Service – Interested, Invested, Committed, Engaged, Embedded
  • Strategy for Service Management
  • Where is your organisation today? Functionally aligned, Integrated Decision making, Analytical driven decisioning, Proactive decisioning, Integrated Enterprise Decision Making

Customer Satisfaction Index


  • Customer Satisfaction Metrics – Score Request Tally, Turn Around Time Fulfilment, Internal Promise Chart

Customer Relationship Management


  • All customers are not equally important
  • Customer Differentiation Vs Product Differentiation
  • The Changing Paradigms of CRM
  • Conceptual overview of shift in thinking of customers
  • Elements of CRM: Customer Attraction, Customer Acquisition, Customer Analytics
  • Integrated approach to CRM
  • RFM Methodology – Recency, Frequency, Monetary
  • Customer Value Metrics – Wallet Size, Wallet Share
  • CRM and Business Intelligence
  • Advantage CRM

Customer Service Recovery


  • What is service recovery?
  • Behaviour and Psychology of an irate customer
  • Why service recovery?
  • Process of service recovery – 6S Model: Suno , Samjho, Sawal, Samjhao, Samadhan, Satisfy
  • Best Practices in Service Recovery: Moribund, Reactive, Active Listening, Solicitous, Infused
  • Approach to service recovery: Hero, Red Carpet, Empathise, Fix it
  • Customer Service Recovery Tool Kit

Telecalling Clinic


  • Voice Throw, Voice Modulation
  • Start dialogue
  • Milestones of the call : Call Script and Flowchart
  • Short and crisp calls with clear objective. No overkill on phone
  • MIS in Telecalling

Front Desk Management


  • Receiving with a smile
  • 4S Model – Suno, Samjho, Sampark, Smile
  • Use CRM to create MOT (Moment of Truth) for customer.
  • Customer Experience Dyads
  • Empathy for customer
  • Feedback loop on front desk
  • There is no tomorrow on the front desk

Code of Ethics in Customer Service


  • The Charter
  • The Baptism
  • The Practice
  • The Audit
  • Rewards and Recognitions



Check list for self-assessment of Customer Service Metrics in your organisation

Employees know each other wellEmployees follow a laid down policy for conflict resolutionEmployees collaborate to form a teamDecision making is not top centric
Job Description

Complaint is a gift
Free time of any employee can be put to use by anotherDecision making matrix is defined for key decisions
NameDifference of opinion is a healthy signTeam targets and incentives exist in the systemDecision making is function based and not hierarchy based
Core CompetencyManaging difference of opinion is a processThe team spirit is celebrated in the organisationWrong decisions are not penalized if made for first time
SWOTConflict escalation matrix is pre-defined and followedGroup activities are promoted by the companyRepetitive mistakes in decision making is penalised

Good Service Is Good Business.

We can help, get tips and insights from our business experts. Please feel free to call us on 9970506000.