Audit & Survey

Services Audit & Survey

Commitment to customers must be upheld by salespersons, come what may.

— Sanjay Singh


Many a times one is not able to see the obvious cobwebs just above one’s head primarily because that is not the normal line of sight. A third and neutral eye is able to get above perceptual bias. To add to this if the auditor is also a subject matter expert, the wisdom gained in the domain of expertise helps the audit to bring out the facts as well as the reason for a particular finding.

SCIPL conducts sales audit in the following areas:
  • Demand Forecasting
  • Market Share Analysis
  • Market Behavior
  • Market Sentiments
  • Competition matrix
  • Price sensitivity
  • Gap Analysis
  • Sales Effectiveness Quotient
  • Customer Satisfaction Index
  • Sales Performance Metrics
  • Sales Penetration Index
  • Sales Niche identification
  • Sales Data Mining
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