Customer will negotiate with you till you make him realise that you have reached rock bottom.
- Sales Strategy for SME CEO in Sales Ki Pathshala - What are the 3 inputs that sets the ground for preparing a winning Sales Strategy? Product must be ___________________ , __________________ & ________________ Service levels must be ___________________ , __________________ & ________________ Relationships must be ___________________ , __________________ & _________________ What are the questions that one must ask before setting to prepare a winning
It is easier to increase the sales volume in untapped markets but very difficult to change overnight; the way we process our sales orders.
The other functions of management like production, materials management and finance is tuned to work in a particular way. We cannot stretch these functions like elastic to get best results. Once a sales order is logged, the following questions becomes pertinent in the processing of the order:
- Does production react to sales orders or are they planned as per market potential and demand forecasting techniques?
- How do we communicate sales orders to stores and despatch?
- What is the quality of intervention of Quality Control dept. in terms of sales order processing?
- In case of reactive production planning, how does one ensure timely availability of raw materials for production?
- Do we have TAT(Turn Around Times) defined for each important activity in Sales Order Processing?
- How do we make use of Technology to keep the customer informed about work in progress as far as their sales order processing is concerned?
- What is the mechanism for plugging in CRM with Sales order processing?
Sales Order Processing of incremental volume of Sales Orders is a bigger challenge than increase the value of sales orders.
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