The Science of Schemes and Offers.
What competitors offer in the market?
A structured process of market audit gets this intelligence from market as to what are the schemes and offers being made by competitors. Once this is known, we are in a better position to decide the same for our clients.
What should we offer in the market?
The schemes and offers made for our clients is not a cheap copy of what competitors have to offer but a scientific calculation based on regression analysis of past data, chi square tests, linear coefficient models, study of price elasticity of demand and multi dimensional decision making arrays mapped into the market.