Maintain a Robust Sales Funnel

A robust sales funnel today is a guarantee of great sales tomorrow. Successful sales professionals understand and appreciate the importance of a robust Sales Funnel Management.

How do you make your sales funnel robust?

1. Maximise your contact base by accumulating as much data as possible and feeding the same into a CRM system. (Suspecting data)

2. Try to touch base with maximum contacts to convert them into leads. (Prospecting)

How to ensure that a sales funnel yields results?

1. The “Opportunities” identified by Lead generation must be proposed after a structured need analysis. By doing this one can ensure a great Proposal: Negotiation ratio.

2. The ratio of “Negotiation: Order” is also a great measure of a robust sales funnel.

For me, the strength of any sales organisation or a Sales Consultant is measured by the robustness of the sales funnel.

To form robust sales funnels, check out

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