Sales Strategy for SME CEO in Sales Ki Pathshala

What are the 3 inputs that sets the ground for preparing a winning Sales Strategy?

  1. Product must be

___________________ , __________________ & ________________

  1. Service levels must be

___________________ , __________________ & ________________

  1. Relationships must be

___________________ , __________________ & _________________

 

What are the questions that one must ask before setting to prepare a winning Sales Strategy?

 

Please answer each of the above questions with specific answers pertaining to your business

 

What are the learnings that you would like to unlearn, learn and relearn? Your sales success depends on the same.

 

  1. Talent Management
  2. Best Sales Practices
  3. Creativity & Innovation
  4. System Dynamics
  5. Action Learning
  6. Strategic Planning
  7. Organisation & Behavioural Change

 

How does your Triple Play Sales Strategy look like?

  1. Viable Business Opportunity

________________________________________________________

  1. Sales and Marketing Tools

________________________________________________________

  1. Positioning and Value delivery

_____________________________________________________

Where is your sale likely to grow in this diagram?

 

  1. Increase sales per customer

________________________________________________________

  1. Churn from competition

________________________________________________________

  1. Introduce new products

________________________________________________________

  1. Expand to new markets

________________________________________________________

 

In the overall framework of Sales Strategy, where do you need to focus on this year?

 

  1. Focus 1

________________________________________________________

  1. Focus 2

________________________________________________________

  1. Focus 3

________________________________________________________

 

Prepare the selling pyramid for your business?

 

  1. Can we increase customer profitability in a new way?

________________________________________________________

  1. Who are the buyers and what do they want from the sales process?

________________________________________________________

  1. How do I close sales leads quickly and have a lean pipeline?

________________________________________________________

 

What are the other strategies that should be in place to enable the sales strategy to work well?

 

  1. What data could you gather from market?
  2. What is your corporate strategy?
  3. What is your product strategy?
  4. What is your talent strategy?
  5. What is your Marketing Strategy?
  6. What is your Sales Strategy?

How will  you attract new customers to your business?

 

 

  1. Knowledge Forum

___________________________________________________________

  1. Customer Experience (Empowerment, Education, Edutainment)

___________________________________________________________

  1. Customer Reference

___________________________________________________________

  1. Schemes and Offers

___________________________________________________________

 

How will you increase billing from existing customers?

 

  1. How will you increase per customer sales?

___________________________________________________________

  1. How do you intend to retain customers longer?

___________________________________________________________

  1. How will you lower the cost to serve the customers?

___________________________________________________________

 

What will you do in each of the following 4 categories ?

 

About Us

Strategic Concepts (I) Pvt Ltd, Nagpur was founded in 1998 with a purpose of providing a single window one-stop solutions to all challenges in Sales Management. This led to the development of two verticals viz. Corporates and Small and Medium Enterprises. Tangible results in sales is what separates us as a consulting enterprise. All our consultants have 25 years plus hands-onexperience in sales. Aptly said, for us , Sales is a Religion !