Roles of SME CEO in Sales Function

It has been seen that CEO’s either totally ignore the function of Sales Management or take it so seriously that they hardly are left with any time to cater to other functions of management. The CEO, especially in a Small and Medium Enterprise (SME), is expected to perform the following function of Sales: a) Establish proof of concept by personally selling to a limited no of prospects and then conduct “Demand Forecasting” exercise based on valid data. b) Periodically visit…