How long can you continue earning from a single customer? What are the ways in which you can do this? How much can you target to earn from one customer? Can customer relationships be monetised like this as per mathematics?
These are some of the thoughts that would trouble any sensible and educated person.
What is Customer Life Time Value?
How do you calculate CLV?
What are the 3 strategies to maximise ROI during different phases of CLV?
It will therefore not be out of place to say, Don’t go ahead of the king.(customer). Forecast. Target and Achieve.