The Journey From “Lead” to Customer

The Birth of a “Lead” Even before a Lead is born, it is conjured as a Suspect in the mind of a Salesperson. The salesperson is expected to do a Cluster Analysis of his suspects which in turn depends on the Target Group (TG) which they are trying to address for a particular product or service. The Scatter Diagram created by the cluster analysis guides the salesperson to prepare his Beats, Routes and Journey Cycle. Once the Route Mapping is…