BATNA in Sales Negotiations

Answer the following questions to yourself

  1. What is BATNA?
  2. Have you read anything about BATNA? If not, please refer to Google for the same.
  3. What is the best possible outcome for a buyer?
  4. What is the worst possible outcome for a buyer?
  5. What is the best possible outcome for a seller?
  6. What is the worst possible outcome for a seller?
  7. Where should a negotiation finally end at
  8. Buyers best
  9. Sellers best
  10. In between buyers best and sellers worst
  11. In between buyers worst and sellers best

Any other view point on this