Strategic Concepts (India) Pvt Ltd was founded in 1998 with a very clear focus to provide a single window solution to all aspects of Sales Management spread across various forms of selling like Direct Selling, Channel Sales, Key Account Management, Modern Retail Trade and Institutional Selling.

Mr. Sanjay Singh, Founder, SCIPL has done his MBA in Business Management and BA (Sanskrit). In the past he has mentored brands like ICICI, Airtel, Tata Indicom, Nestle, Grindwell Master, Osborne Lippert, Bosch, SuKam, Godrej & Boyce, Cahors Group and many more. Sanjay is a visiting faculty at the prestigious IIM, Kolkota and has to his credit books like Beg, Borrow or Sell and The Grass is Always Green. He has working experience with brands like Eureka Forbes, Chevron and PH Management Consultants spread across countries like India, Western Africa and USA.

Sanjay is an avid golfer, a keen theatre artist and loves to make front line sales calls with freshers who are trying to pick up the science behind the art of selling. Theatrical simulation as a pedagogy tool to promote experiential learning amongst his students is very popular amongst peers.

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